Ways of Seeing Ways of Seeing:
A formal analysis of a book		 Ways of Seeing Ways of Seeing is an open-ended formal analysis of a book, Ways of Seeing by John Berger (designed by Richard Hollis). It aims to help redefine the book by emphasising its inherent qualities as an object over its function as a means of transmitting information. Ways of Seeing Ways of Seeing reuses the visual language of the book to generate a series of 60X40in posters. The exercise encourages a reassessment of the book as an object of beauty in its own right by deconstructing, reformatting and/or reconstituting specifically identified aspects. Aspects of the book explored to date can be viewed below. In addition, a contextual analysis will be carried out; it will start with the ideas behind the book. It will trace the evolution of these ideas from screen to printed form and finally it will include the design solution that facilitated this transformation. Every book has a story.      

01A_Type isolated
All type reset as it appears in the book. Reproduced at one hundred percent.

01B_Image isolated
All images in order of appearance.
Reproduced at one hundred percent.

 
             
02A_Text shape
All text shapes reset as they appear in the book. Reproduced at one hundred percent.

02B_Image shape
All image shapes in order of
appearance. Reproduced at one
hundred percent.		  
             
07_Layout comparison: Image shape
Every page from the book
reproduced at sixty five percent.

08_Layout comparison: Type
Every page from the book
reproduced at sixty five percent.		    
             
09_Tonal study
Every page from the book reduced
to the folio and an area of flat tone.
Reproduced at sixty five percent.
Type, image and type & image.
             
04_The outer edge: As single line
The cumulative length of the outer
edge of every page from the book.
Total length: 96.86m.

05_The outer edge: As single page
The outer edge of every page from
the book.		    
             
10_Ink coverage: image
An image (p.136) scaled to equal
image ink coverage of the book.
An image (p.36) scaled to equal
total ink coverage of the book.		    
             
11_Ink coverage: Type
Type (p.5) set to equal type ink
coverage of the book.
Type (p.11) set to equal total ink
coverage of the book.		    
           
13_Punctuation isolated        
           

14_Orphan Verse
A composition comprising of all the orphans that appear in the book. Function follows form, line brakes dictated by word length.